Leading the Way with Strength! Roca Wins Three Major Awards at the 2026 New Talent List, Including “Leading Bathroom Brand”

Shaping Industry-Leading Strength

with the Heritage of a Century-Old Brand

Roca was founded in 1917 in Barcelona, Spain, and has now developed over more than a century. Today, the group employs more than 21,000 people worldwide across 76 factories, with operations spanning over 170 markets on five continents. In recent years, with its keen insight into user needs, continuous product innovation, and active expansion of diversified channels, Roca has not only continued to radiate vibrant new vitality but has also demonstrated its leading strength across multiple dimensions such as brand, intelligent manufacturing, and design. At this edition of the New Talent List, Roca once again won the “Leading Bathroom Brand” honor.

Roca’s leading strength is reflected in many aspects. For example, in terms of market influence, Roca is one of the international bathroom brands that entered the Chinese market relatively early, having invested in and established its first wholly-owned factory in China as early as 1999. In recent years, based on its “China for China” development strategy, Roca has comprehensively accelerated its development layout in the Chinese market—the bucking-the-trend opening of its large Daminggong store in Xi’an, the launch of its 900-square-meter flagship store in Hangzhou, the grand cloud launch event held at Shanghai Tower, and large-scale investment in major exhibitions such as KBC… Roca’s continuous deep cultivation of the Chinese market has allowed its brand reputation to continually reach more consumers.

Next is its powerful manufacturing strength. According to statistics compiled by the Manufacturers of Equipment for Ceramics Survey (MECS) for World Ceramic Review, as of the latest list released in December 2025, Roca has ranked first among global bathroom manufacturers for seven consecutive years. The annual ranking by World Ceramic Review, whose evaluation system covers multiple core indicators such as production capacity scale, corporate turnover, and technological innovation capability, enjoys broad industry recognition and is hailed as the “bellwether” of production capacity in the global sanitary ceramics industry. Ranking first for many consecutive years not only confirms that its products are widely recognized by consumers around the world, but also highlights the brand’s core position in the global ceramic and bathroom industry, as well as its role as a backbone force shaping the industry landscape.

Beyond brand influence and manufacturing strength, Roca’s business philosophy has also become the trump card that has enabled this century-old enterprise to navigate cycles and overcome various industry challenges across two centuries. The Mediterranean balance aesthetic that Roca advocates calls for maintaining inner peace and rationality while pursuing personal desires, avoiding excess and imbalance. This attitude toward life both satisfies traditional Chinese pragmatism and provides consumers with emotional value beyond “consumption” and “practicality.” It is precisely through cultivating this kind of corporate value that Roca provides all-round support for consumers to build a beautiful home life.

Breaking Boundaries with Smart Technology

Winning the Benchmark Smart Toilet Product Honor

At a time when consumption iteration is accelerating and market trends are changing rapidly, Roca understands well how to reach more consumers with higher-quality products. Especially in the area of smart bathroom products, where market enthusiasm continues to rise, Roca has continued to make efforts in R&D design and market promotion, successively launching flagship products such as the Insignia 2.0 integrated smart toilet and the Inspira X integrated smart toilet. Entering 2026, Roca once again broke boundaries in smart technology. The recently launched Litha integrated smart toilet, after winning the 2026 iF Design Award, has also captured this year’s New Talent List “Benchmark Product for Smart Toilets” honor.

Litha presents minimalist beauty in the posture of an independent sculpture—taking form when met with light, and delivering cleanliness when mastering water. In Litha’s design, light and water converge into a deeper order—intelligent cleanliness. The product’s smooth curved surface throughout resembles a pebble shaped by flowing water over hundreds of millions of years; nature’s way of balance is distilled into a contour that combines firmness and softness, allowing function to give rise to beauty and art to blend into the bathroom.

Since its launch, this product’s market response has far exceeded expectations. At the just-concluded 2026 Shanghai Kitchen & Bath Show, Litha became the absolute top draw of the exhibition. Its features—including the Smart Flush clean-flush system, the Vortex X flushing system, E+ Clean full-path sterilization, and a built-in independent water tank—interpret Roca’s understanding of the word “smart”: technically excellent yet simple to operate. As Guillem Pages, General Manager of Roca Group China, put it: “Simply put, the consumer doesn’t have to do anything, and Litha will understand their usage needs.”

Litha has also won great favor in the engineering field. Whether in benchmark projects such as Shanghai Tower, boutique hotels such as the Anlan Hotel in Ninghai, or designer-led projects, Litha has quickly become the visual and functional core of bathroom spaces thanks to its uniquely sculptural form and “intelligent cleanliness” concept. Together with products such as the Insignia 2.0 and Inspira X, this product forms Roca’s smart bathroom matrix, intensively showcasing the technological accumulation and rich achievements from the brand’s many years of deep cultivation in the smart bathroom field.

Protecting the Ecology with Long-Termism

Successively Winning Two Environmental Honors in Europe and China

Beyond brand and product strength, as a global enterprise with a century-long development history, Roca has always adhered to a long-termist business philosophy. In Roca’s view, long-termism is reflected not only in continuously creating value for consumers and maintaining sound financial operations, but even more in protecting the ecological environment on which humanity depends for survival and actively fulfilling corporate social responsibility. With its benchmark-setting practical achievements in the field of low-carbon development, Roca swept this edition’s New Talent List “Low-Carbon Frontrunner” award.

Focusing on low-carbon production goals, Roca has worked intensively in recent years on energy-saving and low-carbon manufacturing. In November 2023, the world’s first electric tunnel kiln for sanitary ceramics production officially went into operation. Roca plans to deploy 5 more new electric tunnel kilns worldwide, with the goal that by 2030, all 76 of the group’s factories will be equipped with EMS, and the sanitary ceramics production facilities will achieve electrification.

In early 2024, Roca officially closed and dismantled the original gas kiln at its production base in Gmunden, Austria, making it the world’s first Net-Zero sanitary ceramics production facility. As a result, the factory can reduce carbon dioxide emissions by approximately 5,000 tons per year, an environmental benefit equivalent to planting about 227,000 trees, becoming a milestone event in Roca’s zero-carbon strategy.

Thanks to its contributions in low-carbon production, in March this year Roca was listed on the “Europe’s Climate Leaders 2026” ranking jointly released by the UK’s Financial Times and the global data statistics agency Statista, ranking 242nd among the 600 listed companies across Europe and first within the bathroom industry. The reason for Roca’s listing lies in the company’s significant 48.1% reduction in core carbon emissions from 2019 to 2024.

In addition, Roca has won the Platinum Medal awarded by “EcoVadis, the global corporate sustainability rating agency” for two consecutive years, placing it among the top 1% of companies in the global sustainability practices and performance ranking, consolidating the group’s leadership position in the field of sustainable development. Winning the New Talent List “Low-Carbon Frontrunner” title this time further confirms Roca’s determination to uphold social responsibility and practice its development mission, as well as its original development aspiration of being committed to creating positive value for humanity and the planet.